diff --git a/erpnext/crm/doctype/campaign/campaign.py b/erpnext/crm/doctype/campaign/campaign.py
index f9834d2ccef..d4fd77a70f0 100644
--- a/erpnext/crm/doctype/campaign/campaign.py
+++ b/erpnext/crm/doctype/campaign/campaign.py
@@ -26,23 +26,21 @@ class Campaign(Document):
 	# end: auto-generated types
 
 	def after_insert(self):
-		try:
-			mc = frappe.get_doc("UTM Campaign", self.campaign_name)
-		except frappe.DoesNotExistError:
-			mc = frappe.new_doc("UTM Campaign")
-			mc.name = self.campaign_name
-		mc.campaign_description = self.description
-		mc.crm_campaign = self.campaign_name
-		mc.save(ignore_permissions=True)
+		self.sync_utm_campaign()
 
 	def on_change(self):
+		self.sync_utm_campaign()
+
+	def sync_utm_campaign(self):
 		try:
 			mc = frappe.get_doc("UTM Campaign", self.campaign_name)
 		except frappe.DoesNotExistError:
 			mc = frappe.new_doc("UTM Campaign")
 			mc.name = self.campaign_name
 		mc.campaign_description = self.description
-		mc.crm_campaign = self.campaign_name
+		# link to this Campaign by its document name, which differs from campaign_name
+		# when a naming series is used
+		mc.crm_campaign = self.name
 		mc.save(ignore_permissions=True)
 
 	def autoname(self):
diff --git a/erpnext/crm/doctype/campaign/test_campaign.py b/erpnext/crm/doctype/campaign/test_campaign.py
index 3e98474eed8..ed906c04aef 100644
--- a/erpnext/crm/doctype/campaign/test_campaign.py
+++ b/erpnext/crm/doctype/campaign/test_campaign.py
@@ -23,9 +23,22 @@ class TestCampaign(ERPNextTestSuite):
 		campaign = self.make_campaign(campaign_name="_Test Campaign Named")
 		self.assertEqual(campaign.name, "_Test Campaign Named")
 
+	def test_autoname_uses_naming_series_when_configured(self):
+		# regression: with a naming series the document name differs from campaign_name,
+		# and the UTM sync must still link back to a valid Campaign (self.name)
+		original = frappe.defaults.get_global_default("campaign_naming_by")
+		frappe.defaults.set_global_default("campaign_naming_by", "Naming Series")
+		try:
+			campaign = self.make_campaign(naming_series="SAL-CAM-.YYYY.-")
+			self.assertTrue(campaign.name.startswith("SAL-CAM-"))
+			utm = frappe.get_doc("UTM Campaign", campaign.campaign_name)
+			self.assertEqual(utm.crm_campaign, campaign.name)
+		finally:
+			frappe.defaults.set_global_default("campaign_naming_by", original or "")
+
 	def test_inserting_mirrors_into_a_utm_campaign(self):
 		campaign = self.make_campaign(campaign_name="_Test Campaign UTM", description="Spring push")
 		self.assertTrue(frappe.db.exists("UTM Campaign", campaign.campaign_name))
 		utm = frappe.get_doc("UTM Campaign", campaign.campaign_name)
 		self.assertEqual(utm.campaign_description, "Spring push")
-		self.assertEqual(utm.crm_campaign, campaign.campaign_name)
+		self.assertEqual(utm.crm_campaign, campaign.name)