diff --git a/erpnext/e_commerce/product_data_engine/filters.py b/erpnext/e_commerce/product_data_engine/filters.py
index f9e3b6ae32e..ba1b2ea9a56 100644
--- a/erpnext/e_commerce/product_data_engine/filters.py
+++ b/erpnext/e_commerce/product_data_engine/filters.py
@@ -96,38 +96,32 @@ class ProductFiltersBuilder:
 			return
 
 		attributes = [row.attribute for row in self.doc.filter_attributes]
-		attribute_docs = [
-			frappe.get_doc('Item Attribute', attribute) for attribute in attributes
-		]
 
-		valid_attributes = []
+		if not attributes:
+			return []
 
-		for attr_doc in attribute_docs:
-			selected_attributes = []
-			for attr in attr_doc.item_attribute_values:
-				or_filters = []
-				filters= [
-					["Item Variant Attribute", "attribute", "=", attr.parent],
-					["Item Variant Attribute", "attribute_value", "=", attr.attribute_value]
-				]
-				if self.item_group:
-					or_filters.extend([
-						["item_group", "=", self.item_group],
-						["Website Item Group", "item_group", "=", self.item_group]
-					])
+		result = frappe.db.sql(
+			"""
+			select
+				distinct attribute, attribute_value
+			from
+				`tabItem Variant Attribute`
+			where
+				attribute in %(attributes)s
+				and attribute_value is not null
+		""",
+			{"attributes": attributes},
+			as_dict=1,
+		)
 
-				if frappe.db.get_all("Item", filters, or_filters=or_filters, limit=1):
-					selected_attributes.append(attr)
+		attribute_value_map = {}
+		for d in result:
+			attribute_value_map.setdefault(d.attribute, []).append(d.attribute_value)
 
-			if selected_attributes:
-				valid_attributes.append(
-					_dict(
-						item_attribute_values=selected_attributes,
-						name=attr_doc.name
-					)
-				)
-
-		return valid_attributes
+		out = []
+		for name, values in attribute_value_map.items():
+			out.append(frappe._dict(name=name, item_attribute_values=values))
+		return out
 
 	def get_discount_filters(self, discounts):
 		discount_filters = []
diff --git a/erpnext/templates/includes/macros.html b/erpnext/templates/includes/macros.html
index 889cf1ab38d..892d62513e2 100644
--- a/erpnext/templates/includes/macros.html
+++ b/erpnext/templates/includes/macros.html
@@ -339,15 +339,15 @@
 		<div class="filter-options">
 			{% for attr_value in attribute.item_attribute_values %}
 			<div class="checkbox">
-				<label data-value="{{ attr_value }}">
+				<label>
 					<input type="checkbox"
 						class="product-filter attribute-filter"
-						id="{{attr_value.name}}"
+						id="{{ attr_value }}"
 						data-attribute-name="{{ attribute.name }}"
-						data-attribute-value="{{ attr_value.attribute_value }}"
+						data-attribute-value="{{ attr_value }}"
 						style="width: 14px !important"
 						{% if attr_value.checked %} checked {% endif %}>
-						<span class="label-area">{{ attr_value.attribute_value }}</span>
+						<span class="label-area">{{ attr_value }}</span>
 				</label>
 			</div>
 			{% endfor %}