diff --git a/erpnext/manufacturing/doctype/bom_creator/bom_creator.py b/erpnext/manufacturing/doctype/bom_creator/bom_creator.py
index e8b27268ff3..78a79bead09 100644
--- a/erpnext/manufacturing/doctype/bom_creator/bom_creator.py
+++ b/erpnext/manufacturing/doctype/bom_creator/bom_creator.py
@@ -493,7 +493,12 @@ def get_parent_row_no(doc, name):
 		if row.name == name:
 			return row.idx
 
-	frappe.msgprint(_("Parent Row No not found for {0}").format(name))
+	if name == doc.name:
+		return None
+
+	frappe.msgprint(_("Parent Row No not found for {0}").format(name), alert=True)
+
+	return None
 
 
 @frappe.whitelist()